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Studio Drift deconstructs everyday objects for Materialism series at Frieze LA

Posted on 11 December, 2018 by Luna
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Studio Drift deconstructs everyday objects for Materialism series at Frieze LA

Amsterdam-based Studio Drift "de-produced" a bicycle and a pencil into the chunks of the materials used to make them for an exhibit at the inaugural Frieze Art Fair in Los Angeles.

The studio deconstructed the manmade items to highlight the amount of natural resources and effort involved in the extraction, labour and manufacturing of their production – a matter Studio Drift believes is typically taken for granted.

The studio hopes that Materialism will spark conversation and change around the impact that products and material goods have on the environment.

"If humankind could somehow perceive this connection to materials, to our collective consumption and the earth it impoverishes, it would be a leap in our social evolution, in building an awareness that we must somehow become better stewards of our future," Studio Drift said.

Photography is by Ronald Smits, unless stated otherwise.

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