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Pastel partitions divide the Imarika boutique in Milan

Posted on 10 May, 2017 by Summer
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Pastel partitions divide the Imarika boutique in Milan

Design studio Marcante-Testa used pink clay partitions, copper pipes, and panels of plexiglass to form an "architectural landscape" inside this Milan fashion store.

Formerly host to characterless white surfaces and concrete shelves, Imarika has been redesigned by Turin-based design studio Marcante-Testa to feature bold display fixtures that have "an architectural element and a clear functional identity".

The pipes and partitions in the store are also loosely inspired by the aesthetic of retail spaces created in the 1950s for Italian typewriter manufacturer Olivetti, which featured arced display units and floor-to-ceiling timber beams that propped up shelves.

Imarika Milan, designed by Marcante-Testa

Glossy white laminate and pink-coloured briar wood have then been used to form a handful of hexagonal display plinths and the store's cash register counter.

Pastel shades like butter yellow and sky blue have been applied to the peripheral walls, contrasting against grey marble floors which the studio preserved from the store's original fit-out. Pale green clay also forms the changing room block.

Imarika Milan, designed by Marcante-Testa

Similar to Marcante-Testa, Studio David Thulstrup employed glass brick partitions and parchment-hued panels to create a "perfect framework" for designer Mark Kenly Domino Tan's minimalist clothing collections. The store, which is in Copenhagen, also features chunky birch veneer display tables and freestanding metal rails.

Photography is by Carola Ripamonti.


Project credits:

Project designers: Andrea Marcante, Adelaide Testa
Collaborators: Alessia Castelli, Giada Mazzero, Aga Slusarczyk
General contractor: Ghibli Solutions
Mechanical services: PGS Ingegneria

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