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Old stone contrasts with polished brass inside En skincare store in Paris by Archiee

Posted on 23 April, 2018 by Gabriel
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Old stone contrasts with polished brass inside En skincare store in Paris by Archiee

Curving brass partitions and vaulted stone ceilings both feature inside this Japanese beauty store in Paris, designed by local architecture firm Archiee.

Designed for new Japanese cosmetics brand En, the 150-square-metre store occupies the ground floor and basement of an 18th-century building in the centre of the French capital. It is the brand's first physical shop.

"The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture."

Interiors of En skincare store, designed by Archiee

In the store's long stone-vaulted hall space in the basement, products are displayed along either side on shallow backlit shelves.

Below the shelves, the bottles are stored in boxes made from Japanese paulownia wood recalling wine bottles in a cellar. A mirror at either end of the hall gives the illusion of an elongated space.

"The impressive point of this brand is to exhibit all its products," explained the architects. "This reminds the excitement in a wine cellar. The display of products is inspired by the method of storage of French wineries. Each bottle is displayed separately with special lighting."

Exterior of En skincare store, designed by Archiee

Other projects by the Parisian studio include a souvenir shop where all the products are simply hung from key rings fixed to the undulating walls in vertical or diagonal rows.

Photography is by David Foessel.

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