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Bernard Dubois channels childhood memories into Aesop interior in Brussels

Posted on 16 November, 2018 by Nova
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Bernard Dubois channels childhood memories into Aesop interior in Brussels

Distinctive yellow Belgian bricks of the 1930s and 1960s are reinterpreted in this store designed by architect Bernard Dubois for skincare brand Aesop.

The new Aesop store on Brussels' Rue de Namur occupies the street level of a six-storey building, and features an interior covered in yellow bricks, complemented by brushed aluminium surfaces.

Interiors of Aesop Brussels store on Rue de Namur, Brussels, designed by Bernard Dubois
Bernard Dubois designed the Aesop store in Brussels

The yellow bricks are a direct reference to the distinctive brickwork used in buildings across Belgium in the 1930s and again during the post-war period. But rather than laying them horizontally, architect

"It was a really technical thing," he said. "The bricks start on the left wall and then they continue to the back. That is a finite number of bricks. So it was all designed in an extremely precise way in order that we should not cut a single brick."

The front portion of the store contains the double sink, payment counter and recessed shelves for Aesop's products.

Interiors of Aesop Brussels store on Rue de Namur, Brussels, designed by Bernard Dubois
A sink, table and wooden stools are installed at the back of the store

A narrow corridor leads to an additional space at the back, with a kitchen, washroom, storage made from oak and wooden seating for staff and customers.

The ceiling of the store is painted with a shiny gloss – a nod to the shiny paint often used in the bathrooms of typical Belgian holiday homes in the 1960s and 1970s.

Interiors of Aesop Brussels store on Rue de Namur, Brussels, designed by Bernard Dubois
Surfaces are completed in brushed aluminium as a reference to Belgian Modern houses

The brushed aluminium surfaces are a reference to original fittings from these Modern houses as well as tables by Belgian design icon Maarten van Severen.

"It's a lot of little references to things we like and that we feel are very local somehow," said the architect. "[The references] wouldn't make any sense to someone who is not particularly familiar with it, but when put together they make [a different kind of] sense."

Interiors of Aesop Brussels store on Rue de Namur, Brussels, designed by Bernard Dubois
The exterior of the store features a framed window in dark glossy paint

Aesop is known for its approach to store design, with no two branches the same. It regularly works with local architects and designers to create its interiors.

Recent examples include the Bath store by James Plumb, which references stone-fronted buildings and Roald Dahl stories, and a branch in Montreal by Alain Carle Architecte that uses green suede and brass details.

"There is a brief, which is very precise about the functionality of it, the amount of products, the sizes, the way the cashier works, the perfume dispenser, etc," explained Dubois. "But design-wise it's carte blanche, so that's very interesting."

Dubois initially studied photography, before turning his attention to architecture. After a period working with OMA, he opened his own studio, with his early projects including co-curating the Belgian pavilion at the 2014 Venice Architecture Biennale.

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